top of page

How to Read Financial Statements: A Guide for Business Owners and Investors

Writer: Christopher Fleming, EAChristopher Fleming, EA

Understanding financial statements is crucial for business owners, investors, and stakeholders who want to assess a company’s financial health. These statements provide a snapshot of a company’s financial position, performance, and cash flows. Here’s a breakdown of the three primary financial statements and how to read them effectively.


1. The Balance Sheet

The balance sheet provides a summary of a company’s financial position at a specific point in time. It consists of three key sections:


  • Assets: What the company owns, including cash, accounts receivable, inventory, and property.

  • Liabilities: What the company owes, such as loans, accounts payable, and other debts.

  • Equity: The owner’s or shareholders’ stake in the company, calculated as Assets minus Liabilities.


How to Read It:

  • Look at the company’s liquidity by checking current assets versus current liabilities.

  • Assess financial stability by comparing total liabilities to equity (debt-to-equity ratio).

  • Identify trends over time by comparing balance sheets from different periods.


2. The Income Statement

The income statement (or profit and loss statement) shows a company’s revenues, expenses, and profits over a period (e.g., a month, quarter, or year). Key components include:


  • Revenue (Sales): Total money earned from selling goods or services.

  • Cost of Goods Sold (COGS): Direct costs associated with producing goods/services.

  • Gross Profit: Revenue minus COGS.

  • Operating Expenses: Costs such as salaries, rent, and marketing.

  • Net Profit (Bottom Line): The company’s total earnings after all expenses and taxes.


How to Read It:

  • Compare revenue growth over different periods.

  • Assess profitability by looking at the gross profit margin and net profit margin.

  • Identify trends that might be affecting overall profitability.


3. The Cash Flow Statement

The cash flow statement tracks the movement of cash in and out of the business, broken down into three sections:


  • Operating Activities: Cash generated from day-to-day operations.

  • Investing Activities: Cash spent on or earned from investments like property, equipment, or acquisitions.

  • Financing Activities: Cash from issuing stocks, borrowing, or repaying debts.


How to Read It:

  • Positive operating cash flow indicates a business can sustain itself.

  • Negative cash flow from investing may signal growth investments, but excessive outflows may be concerning.

  • Check financing activities to see if the company relies heavily on debt or equity financing.


Key Takeaways

  • Financial statements should be analyzed together to get a full picture of a company’s financial health.

  • Trends over time are more important than isolated numbers.

  • Understanding financial ratios (such as return on assets, current ratio, and profit margins) can provide deeper insights.


By mastering how to read financial statements, you can make informed decisions whether you’re managing a business, investing, or evaluating a potential acquisition.

 
 
 
bottom of page